Ginever is a cocktail bar with more than 100 gin labels. The naming is the result of a studio that has its roots in the history of gin. Jenever is the historical juniper-flavored traditional liquor in the Netherlands, Belgium, and adjoining areas in northern France and northwestern Germany.
The new identity wants to combine the present (Gin) with the past (Jenever), creating a modern and easy-to-listen logo.
The square shape of the logo allows you to transform the letter V into a cocktail glass, which can be used as an icon if necessary. Finally, the colors used recall the original ones of juniper, the only berry that by law must be used for the creation of gin.
Tags: Art Direction, Graphics, Identity, Branding, Type, Cocktail, Bar