For the first time in history, FIGC has decided to revolutionize and asked us to design a completely new visual identity.
The design briefing was in essence to do something new without changing the old. The goal was to create a contemporary and international icon within a conservative institute.
The aesthetics of the very first football ball inspired a new logo revisited with a contemporary approach to create a connection with the origin of the brand and shed a light on its future. It’s circular shape represents the union and strength of the entire movement. In the circle, we see the FIGC acronym as a protagonist surrounded by the classic Azzurro and the Italian tricolor.
Tags: Art Direction, Graphics, Identity, Branding, Type, Motion, Soccer, Italy